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  • September 2, 2013


Why Custom Facebook And Twitter Pages Are Almost Always Worth It

There are a lot of reasons we could give you as to why it’s so important to have a custom Facebook or Twitter page for your company. We could write about the growing number of studies that show how people are increasingly going online to social media sites to find products and service recommendations. We could mention the advertising capabilities that exist on social networking sites that weren’t there even a year ago. We could even point to the increase in mobile web usage, which ties closely into social media.

But none of those is really the best reason. What really matters about having custom Facebook and Twitter pages is that it’s kind of like having a brand-new, freshly painted sign in front of your store –something that just makes your business seem more professional and trustworthy.

Numerous polls have shown that the biggest obstacle to finding new customers online is also one of the biggest obstacles to finding customers everywhere else: It’s hard for them to trust you if they haven’t bought from you before. Believe it or not, the difference between success and failure – a completed order and a click away from your site – is very often that simple.

In fact, one of the biggest reasons that companies of all sizes undergo web designs and redesigns is to make their business seem more reputable. More often than not, it works. Given that up to a third of all the online purchases that will be made in the next few years will originate from social media sites like Facebook and Twitter, doesn’t it make sense to get a custom page and give yourself every possible advantage?

Custom Facebook and Twitter pages represent such a small investment, compared to a business website redesign, that a lot of business owners don’t take them quite seriously as they should. If you’re interested in finding more customers online, then make the easy decision and invest in pages that truly represent your company.

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