Specifications and Requirements
Dexcom is a FDA regulated wearable technology company, meaning we had to adhere to a variety of rules and restrictions. Luckily for us, we had a great internal team to work with so while there were challenges, we ended up with a solid functional and requirements spec, which in turn ended up in a great end result.
We had a lot of freedom within the creative process - guided by Dexcom's marketing team we were able to express our vision for the company. Clean, simple and no fluff was the focus. While it is an ongoing process, we were honored to be part of such a fun but also important project.
We focused on Large Desktop, Small Desktop, Tablet and Iphone including several landscape resolutions, based on reviewing google analytics. Mobile traffic accounted for over 45% of total visitors per month, so a mobile design strategy was key. Strict code reviews prior to launching were the norm and ensured that our engineers paid attention to details.
The end result is a mobile strategy with focus on their wearable technology. Dexcom - a true innovator in filed of diabetes.