Information Architecture and Wireframes
By analyzing the analytics, the various user personas, marketing objectives, functional specifications, and speaking directly with the stakeholders; we were able to create a proper plan (Information Architecture, Sitemap, and Responsive Wireframes with Mobile First approach).
Turtle Bay Resort's brand identity had to be kept intact.
Rich graphics, colors and photography, as well as videos complimented the overall look and feel with clear call to actions for optimum conversions.
Turtle Bay Resort’s marketing team wanted to be independent and have the ability to make content changes on their own. We developed a highly customized Content Management System utilizing Drupal’s open source framework. One of the highlights is the custom event calendar that syncs with the hotel’s TV monitors, interactive monitors in and around the lobby, as well as the mobile application.